Delighting Your Customers – a Hat Tip to Amazon.com
Over the weekend I ordered some DVDs from Amazon. I am a member of Amazon Prime – where for an annual fee, I get free shipping regardless of the dollar amount of my order. I am also an Amazon...
View ArticleSometimes the Shirt Says More than the Logo
Years ago I read a section of Gordon Bethune’s From Worst To First which was about his early days at Continental Airlines. One of the things he noticed right away was the lack of employee morale....
View ArticleWell, he was wearing socks
One of my favorite scenes from The Sopranos is Christopher’s intervention. The instances that each character brings up tells us as much about the characters as Christopher’s behavior. Adriana, one of...
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Of Course I’m Going to Write about The King of Limbs Release! But First a...
Normally I would have handled this in the Mailbox Miscellany format, but what Radiohead has done here is so brilliant and such a good marketing, customer relationship lesson, that I’m treating it...
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B2B Marketing – Care and Attention to Personal Details Wash Away a Multitude...
You are important enough to warrant my full attention. Yesterday I caught a couple of minutes of the Jim Rome Show. He was sharing a story about when he and his wife met Dennis Rodman. At some point...
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Customer Experience Report Card
Today the Drudge Report had a link to an article stating there was 9% unemployment but the number could actually be as high as 16% if the number of people who have given up searching was included....
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B2B Marketing – The Unspoken Questions
When it comes to selling professional services with high price tags, complex sales and implementation cycles there is the likelihood for a lot of unspoken anxiety. We justify our selection with facts,...
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B2B Marketing: You Can’t Ask For Referrals If Customer Relationships Are Cold
Ask any business owner and they’ll tell you that referrals are the best source for generating new business. But how does your customer feel if they haven’t heard from you in a long time and now here...
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B2B Marketing – 3 Marketing Blunders You’d Never Commit Face To Face
Have clarity on your ideal customer profile Think about the most qualified opportunity you have right now. Chances are you’ve been working with them for several months and there has been much...
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B2B Marketing – Customer and Prospect Intelligence
Harvey MacKay sold a lot of envelopes before he became a best-selling author. He became a wealthy man selling envelopes. Back in 1983, MacKay understood how important relationships were to being...
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